Thrive in Design

Thrive In Design needed a stronger Instagram presence that aligned with its positioning as a thought leader for design-driven brands. While the feed shared valuable content, it lacked visual cohesion and storytelling structure. The result was a grid that felt fragmented, more promotional than relational, and not instantly recognizable as Thrive In Design.

Approach

To elevate Thrive In Design’s Instagram, I focused on two core areas:

1. Visual Identity

• Developed a unified brand system using Thrive In Design’s signature palette (royal blue, chartreuse, gold, and white).

• Streamlined typography and layout structure for stronger brand recognition at a glance.

• Built repeatable graphic templates for podcast promotion, guest quotes, and educational insights.

Results

• Before: Inconsistent colors and layouts; posts felt more like scattered announcements than part of a brand story.

• After: A polished, cohesive, and story-driven feed that elevates Thrive In Design’s authority while showcasing its personality.

• Feed now reflects the brand’s dual role as both a thought leader and a community connector in the interior design industry.