Design Days 2025 campaign: Countdown & Session awareness

Organic social, Registration and participation:

The intent of this design direction was to highlight the countdown to the event while also bringing attention to the flooring product.

Task: My role was to create social content that boosted session sign-ups and maintained consistent brand storytelling across platforms.

Action: I used product-specific imagery, paired with clear CTAs through Instagram stickers, to direct users seamlessly to the event site.

Result: This series contributed to a notable increase in registrations and sign-ups, helping exceed target attendance.